Crafting Stories
A brand communications and content services consultancy on a mission to redefine your brand's story.
Envisioning New Possibilities
With strategies, campaigns and narratives that align with your goals. Helping you tap new horizons.
Thriving Together
Committed to making your brand reach wider audiences. We're here for you as your creative partners and consultants.
Daring to Defy the way it's done.
Our Services
Brand Audit
Go behind the scenes and decode your brand's true potential.
Campaign Ideation
& Visual Storytelling
Bring the best out of your brand with
the power of storytelling.
Copywriting & Content Writing
Let the words speak for your brand.
Content Strategy
Beat the algorithms with a strategic approach.
Founder
Mridul Dhiraj Khanna
Ingenious.
Trailblazer.
Unstoppable.
Mridul Dhiraj Khanna is an impeccable brand communications professional with over 9 years of acquired industry expertise in implementing branding, marketing and advertising campaigns across various verticals of national & international markets.
She has previously worked with Adfactors PR, KPMG and Benham & Reeves. Her experience spans across industries, holding an exposure of working with various eminent brands like Colorbar, BharatPe, Canon, McCain, Obeetee, Pacific India and Schaeffler Group.
DEFY is a leap ahead in her entrepreneurial and creative endeavours, founded with a vision to empower brands and lead dynamic partnerships in the industry.
